Why I Invested in a Smarter, Safer Mask Solution for the New Normal

  • April 30, 2021

Having been an entrepreneur, investor and business owner for more than three decades, I know that magical feeling when great people and a great product come together to achieve success.

But when you find great people and a great product with the potential to directly impact people’s lives by helping them stay safe and healthy? That’s a whole new level — and an opportunity not to be missed.

Which is how I found myself investing in a private Canadian company that is reimagining personal protective equipment (PPE), starting with an item that has become ubiquitous the world over: the mask.

Masks and PPE are here to stay

As much as I hope that you and those you care about have avoided contracting COVID-19, I know that’s unlikely. I’ve certainly been up close and personal with the virus, say no more. And though we’re making great strides with vaccinations in countries such as the US and UK, we know that herd immunity on a global basis is a long way off.

All to say that I believe that masks will continue to be an essential part of our lives for the foreseeable future. This is certainly the case for our courageous healthcare professionals and frontline workers. So why not have a mask for everyone that is not only safe but actually comfortable to wear for long periods of time if need be? One that seals properly, keeps out dangerous particles and — bonus points — doesn’t fog up your glasses?

Smarter mask design

The team at Smart Safe Science (or 3S) has cracked this code with an innovative design that features proprietary filtration technology. With decades of experience providing tech solutions for companies like Research In Motion (RIM, now known as BlackBerry Limited), 3S has been producing these amazing masks since last year in their 22,000 square foot facility in Muskoka, Ontario. The Government of Ontario quickly recognized the potential of the design and the business in awarding 3S a $2-million grant to help it achieve its full capacity.

I couldn’t be prouder to back a Canadian company, based in one of my favorite places on the planet, that’s using its creativity and expertise to help us all survive and thrive in whatever “new normal” we find ourselves in.

The even better news is that you can support 3S’s mission as well — and actually own one (or several!) of its cutting-edge masks. Watch this video to find out more and visit this page to place your order.